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Answer questions, provide updates, and manage service requests instantly without worrying about extra charges.
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Quick and Easy Support

&nbsp;Set up chatbots for routine questions so customers always receive quick answers, even after hours.

Automated Replies with Chatbots

WhatsApp API lets businesses send personalized offers, reminders, and updates, which can help keep customers engaged and boost sales.

Enhanced Marketing and Sales

Key Benefits of WhatsApp API for Businesses

If a customer reaches out first, businesses can reply as much as needed with no extra charges. This means companies can now have real, ongoing conversations with customers without worrying about costs stacking up.
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Unlimited Free Chats When Customers Message First

Businesses can also handle support or service-related chats&mdash;like tracking an order, confirming appointments, or providing quick help&mdash;completely free of charge. This ensures customers get the support they need, without interruption or cost concerns for the business.

Free Service Conversations

For those times when businesses need to start the conversation&mdash;like following up on an order or sending a promotional message&mdash;WhatsApp has significantly reduced the cost to just ₹0.115 per chat session for up to 24 hours. This new rate makes it much more affordable for companies to proactively reach out to customers

Lower Rates for Business-Initiated Chats

For customers, this is a game-changer because they&rsquo;ll find it easier to connect with their favorite brands on WhatsApp, without delay. For businesses, these updates offer a chance to provide faster, more helpful service, maintain customer relationships, and keep communication costs low.

Why These Updates Are a Big Deal

Starting November 1, 2024, WhatsApp is introducing changes that make it simpler&mdash;and a lot more affordable&mdash;for businesses to connect with their customers. Whether it&rsquo;s for customer service, marketing, or order updates, WhatsApp&rsquo;s new pricing model is designed to support businesses of all sizes. Here&rsquo;s a look at the exciting new changes and what&rsquo;s on the horizon for 2025.

New low-cost features launching Nov 1st

WhatsApp Gets Affordable for Businesses

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WhatsApp provides international messaging rates and verification in seven more nations, making it easier and more affordable for companies to connect with clients worldwide.

February 1, 2025: International Authentication Rates in 7 New Markets

Businesses can send necessary updates, such as delivery confirmations and appointment reminders, for free starting in April as long as they are sent during the 24-hour customer service window. This enables companies to offer crucial information without having to pay extra costs.

April 1, 2025: Free Utility Templates in the 24-Hour Customer Service Window

In April, WhatsApp will also start charging by the message. Paying per message is made possible by this feature, which gives organizations who wish to have more control over their expenses a customizable price structure. Phase 1 will be a test run that applies to particular use cases or areas.

April 1, 2025: Phase 1 Launch of Per-Message Pricing

WhatsApp plans to add more areas and options to its per-message pricing by July. Businesses can adjust communication expenses according to their objectives and handle high-volume conversation needs with this pricing approach.

July 1, 2025: Phase 2 Launch of Per-Message Pricing

WhatsApp has even more exciting updates planned for 2025, aiming to expand its global reach and offer more flexibility to businesses using the platform.

Looking Ahead: What’s Coming in 2025

WhatsApp offers cost-effective options for businesses: free replies, lower outreach costs, and enhanced support features.

WhatsApp Gets Affordable for Businesses
New low-cost features launching Nov 1st

What’s New for Businesses Using WhatsApp?

Unlimited Free Chats When Customers Message First

Free Service Conversations

Lower Rates for Business-Initiated Chats

Why These Updates Are a Big Deal

Key Benefits of WhatsApp API for Businesses

Quick and Easy Support

Automated Replies with Chatbots

Enhanced Marketing and Sales

Looking Ahead: What’s Coming in 2025

February 1, 2025: International Authentication Rates in 7 New Markets

April 1, 2025: Free Utility Templates in the 24-Hour Customer Service Window

April 1, 2025: Phase 1 Launch of Per-Message Pricing

July 1, 2025: Phase 2 Launch of Per-Message Pricing

WhatsApp Gets Affordable for Businesses New low-cost features launching Nov 1st

What’s New for Businesses Using WhatsApp?

Unlimited Free Chats When Customers Message First

Free Service Conversations

Lower Rates for Business-Initiated Chats

Why These Updates Are a Big Deal

Key Benefits of WhatsApp API for Businesses

Quick and Easy Support

Automated Replies with Chatbots

Enhanced Marketing and Sales

Looking Ahead: What’s Coming in 2025

February 1, 2025: International Authentication Rates in 7 New Markets

April 1, 2025: Free Utility Templates in the 24-Hour Customer Service Window

April 1, 2025: Phase 1 Launch of Per-Message Pricing

July 1, 2025: Phase 2 Launch of Per-Message Pricing

WhatsApp Gets Affordable for Businesses
New low-cost features launching Nov 1st