With WhatsApp's growing use as a business communication tool, it is important to understand the cost per conversation.

Discover the latest WhatsApp Business API pricing per conversation across regions. Understand marketing, utility, and service costs for 2025 in a simple breakdown.

WhatsApp Business API Cost Per Conversation | Global Price Breakdown 

WhatsApp Business API

To improve your rating, send messages that matter to your customers&mdash;timely, relevant, and personalized. Make sure they&rsquo;ve opted in and offer an easy way out if they choose to. Keep an eye on feedback, avoid overwhelming them with too many messages, and always follow WhatsApp&rsquo;s rules.

 How can I improve my WhatsApp quality rating?

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24/7 Support

Frequently Asked Questions

<div dir="ltr" align="left">
<table style="width: 40.1729%; height: 2288.8px; border-collapse: collapse; background-color: #ffffff; border: 1px solid #7e8c8d;" border="1"><colgroup><col style="width: 33.2669%;" width="167"><col style="width: 17.5299%;" width="88"><col style="width: 11.753%;" width="59"><col style="width: 23.3068%;" width="117"><col style="width: 12.9482%;" width="65"></colgroup>
<tbody>
<tr style="height: 68px;">
<th style="border-width: 1px; border-color: #7e8c8d;">
Country/Region
</th>
<td style="border-width: 1px; border-color: #7e8c8d;">
Marketing
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
Utility
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
Authentication
</td>
<td style="text-align: center; border-width: 1px; border-color: #7e8c8d;">
Service
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Argentina
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0618
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0340
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0367
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0316
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Brazil
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0625
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0080
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0315
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0300
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Chile
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0889
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0200
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0527
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0454
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Colombia
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0125
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0002
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0077
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0060
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Egypt
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.1073
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0052
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0618
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0644
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
France
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.1432
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0300
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0691
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0859
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Germany
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.1365
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0550
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0768
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0819
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
India
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0107
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0014
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0014
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0040
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Indonesia
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0411
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0200
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0300
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0190
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Israel
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0353
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0053
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0169
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0180
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Italy
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0691
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0300
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0378
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0386
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Malaysia
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0860
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0140
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0180
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0220
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Mexico
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0436
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0100
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0239
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0105
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Netherlands
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.1597
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0500
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0720
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0891
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Nigeria
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0516
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0067
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0287
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0310
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Pakistan
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0473
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0054
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0228
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0142
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Peru
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0703
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0200
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0377
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0179
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Russia
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0802
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0400
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0429
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0398
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Saudi Arabia
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0455
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0115
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0226
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0195
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
South Africa
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0379
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0076
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0180
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0168
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Spain
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0615
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0200
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0342
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0369
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Turkey
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0109
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0053
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0083
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0030
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
United Arab Emirates
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0384
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0157
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0178
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0190
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
United Kingdom
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0529
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0220
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0358
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0388
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
North America
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0250
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0040
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0135
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0088
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Rest of Africa
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0225
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0061
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0144
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0363
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Rest of Asia Pacific
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0732
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0157
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0425
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0224
</td>
</tr>
<tr style="height: 90.4px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Rest of Central Europe
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0860
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0353
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0557
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0250
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Rest of Latin America
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0740
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0113
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0445
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0423
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Rest of Middle East
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0341
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0157
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0178
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0218
</td>
</tr>
<tr style="height: 90.4px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Rest of Western Europe
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0592
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0300
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0378
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0397
</td>
</tr>
<tr style="height: 68px;">
<td style="border-width: 1px; border-color: #7e8c8d;">
Other
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0604
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0077
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0304
</td>
<td style="border-width: 1px; border-color: #7e8c8d;">
0.0145
</td>
</tr>
</tbody>
</table>
</div>
&nbsp;

1. Charges in USD

<h3 dir="ltr">&nbsp;</h3>
<div dir="ltr" align="left">
<table style="width: 47.6152%;"><colgroup><col style="width: 25.5806%;" width="167"><col style="width: 14.1367%;" width="88"><col style="width: 5.72198%;"><col style="width: 9.59273%;" width="59"><col style="width: 7.23662%;"><col style="width: 19.3538%;" width="117"><col style="width: 7.06833%;"><col style="width: 11.2757%;" width="65"></colgroup>
<tbody>
<tr>
<td>
Country/Region
</td>
<td>
Marketing
</td>
<td>
&nbsp;
</td>
<td>
Utility
</td>
<td>
&nbsp;
</td>
<td>
Authentication
</td>
<td>
&nbsp;
</td>
<td>
Service
</td>
</tr>
<tr>
<td>
Argentina
</td>
<td>
₹5.15
</td>
<td>
&nbsp;
</td>
<td>
₹2.83
</td>
<td>
&nbsp;
</td>
<td>
₹3.06
</td>
<td>
&nbsp;
</td>
<td>
₹2.63
</td>
</tr>
<tr>
<td>
Brazil
</td>
<td>
₹5.21
</td>
<td>
&nbsp;
</td>
<td>
₹0.67
</td>
<td>
&nbsp;
</td>
<td>
₹2.63
</td>
<td>
&nbsp;
</td>
<td>
₹2.50
</td>
</tr>
<tr>
<td>
Chile
</td>
<td>
₹7.41
</td>
<td>
&nbsp;
</td>
<td>
₹1.67
</td>
<td>
&nbsp;
</td>
<td>
₹4.39
</td>
<td>
&nbsp;
</td>
<td>
₹3.79
</td>
</tr>
<tr>
<td>
Colombia
</td>
<td>
₹1.04
</td>
<td>
&nbsp;
</td>
<td>
₹0.02
</td>
<td>
&nbsp;
</td>
<td>
₹0.64
</td>
<td>
&nbsp;
</td>
<td>
₹0.50
</td>
</tr>
<tr>
<td>
Egypt
</td>
<td>
₹8.94
</td>
<td>
&nbsp;
</td>
<td>
₹0.43
</td>
<td>
&nbsp;
</td>
<td>
₹5.15
</td>
<td>
&nbsp;
</td>
<td>
₹5.37
</td>
</tr>
<tr>
<td>
France
</td>
<td>
₹11.93
</td>
<td>
&nbsp;
</td>
<td>
₹2.50
</td>
<td>
&nbsp;
</td>
<td>
₹5.76
</td>
<td>
&nbsp;
</td>
<td>
₹7.16
</td>
</tr>
<tr>
<td>
Germany
</td>
<td>
₹11.37
</td>
<td>
&nbsp;
</td>
<td>
₹4.58
</td>
<td>
&nbsp;
</td>
<td>
₹6.40
</td>
<td>
&nbsp;
</td>
<td>
₹6.83
</td>
</tr>
<tr>
<td>
India
</td>
<td>
₹0.89
</td>
<td>
&nbsp;
</td>
<td>
₹0.12
</td>
<td>
&nbsp;
</td>
<td>
₹0.12
</td>
<td>
&nbsp;
</td>
<td>
₹0.33
</td>
</tr>
<tr>
<td>
Indonesia
</td>
<td>
₹3.42
</td>
<td>
&nbsp;
</td>
<td>
₹1.67
</td>
<td>
&nbsp;
</td>
<td>
₹2.50
</td>
<td>
&nbsp;
</td>
<td>
₹1.58
</td>
</tr>
<tr>
<td>
Israel
</td>
<td>
₹2.94
</td>
<td>
&nbsp;
</td>
<td>
₹0.44
</td>
<td>
&nbsp;
</td>
<td>
₹1.41
</td>
<td>
&nbsp;
</td>
<td>
₹1.50
</td>
</tr>
<tr>
<td>
Italy
</td>
<td>
₹5.76
</td>
<td>
&nbsp;
</td>
<td>
₹2.50
</td>
<td>
&nbsp;
</td>
<td>
₹3.15
</td>
<td>
&nbsp;
</td>
<td>
₹3.22
</td>
</tr>
<tr>
<td>
Malaysia
</td>
<td>
₹7.17
</td>
<td>
&nbsp;
</td>
<td>
₹1.17
</td>
<td>
&nbsp;
</td>
<td>
₹1.50
</td>
<td>
&nbsp;
</td>
<td>
₹1.83
</td>
</tr>
<tr>
<td>
Mexico
</td>
<td>
₹3.63
</td>
<td>
&nbsp;
</td>
<td>
₹0.83
</td>
<td>
&nbsp;
</td>
<td>
₹1.99
</td>
<td>
&nbsp;
</td>
<td>
₹0.88
</td>
</tr>
<tr>
<td>
Netherlands
</td>
<td>
₹13.30
</td>
<td>
&nbsp;
</td>
<td>
₹4.17
</td>
<td>
&nbsp;
</td>
<td>
₹6.00
</td>
<td>
&nbsp;
</td>
<td>
₹7.42
</td>
</tr>
<tr>
<td>
Nigeria
</td>
<td>
₹4.30
</td>
<td>
&nbsp;
</td>
<td>
₹0.55
</td>
<td>
&nbsp;
</td>
<td>
₹2.39
</td>
<td>
&nbsp;
</td>
<td>
₹2.58
</td>
</tr>
<tr>
<td>
Pakistan
</td>
<td>
₹3.94
</td>
<td>
&nbsp;
</td>
<td>
₹0.45
</td>
<td>
&nbsp;
</td>
<td>
₹1.90
</td>
<td>
&nbsp;
</td>
<td>
₹1.18
</td>
</tr>
<tr>
<td>
Peru
</td>
<td>
₹5.86
</td>
<td>
&nbsp;
</td>
<td>
₹1.67
</td>
<td>
&nbsp;
</td>
<td>
₹3.14
</td>
<td>
&nbsp;
</td>
<td>
₹1.49
</td>
</tr>
<tr>
<td>
Russia
</td>
<td>
₹6.69
</td>
<td>
&nbsp;
</td>
<td>
₹3.33
</td>
<td>
&nbsp;
</td>
<td>
₹3.57
</td>
<td>
&nbsp;
</td>
<td>
₹3.32
</td>
</tr>
<tr>
<td>
Saudi Arabia
</td>
<td>
₹3.79
</td>
<td>
&nbsp;
</td>
<td>
₹0.96
</td>
<td>
&nbsp;
</td>
<td>
₹1.88
</td>
<td>
&nbsp;
</td>
<td>
₹1.63
</td>
</tr>
<tr>
<td>
South Africa
</td>
<td>
₹3.16
</td>
<td>
&nbsp;
</td>
<td>
₹0.63
</td>
<td>
&nbsp;
</td>
<td>
₹1.50
</td>
<td>
&nbsp;
</td>
<td>
₹1.40
</td>
</tr>
<tr>
<td>
Spain
</td>
<td>
₹5.13
</td>
<td>
&nbsp;
</td>
<td>
₹1.67
</td>
<td>
&nbsp;
</td>
<td>
₹2.85
</td>
<td>
&nbsp;
</td>
<td>
₹3.08
</td>
</tr>
<tr>
<td>
Turkey
</td>
<td>
₹0.91
</td>
<td>
&nbsp;
</td>
<td>
₹0.44
</td>
<td>
&nbsp;
</td>
<td>
₹0.69
</td>
<td>
&nbsp;
</td>
<td>
₹0.25
</td>
</tr>
<tr>
<td>
UAE
</td>
<td>
₹3.20
</td>
<td>
&nbsp;
</td>
<td>
₹1.31
</td>
<td>
&nbsp;
</td>
<td>
₹1.48
</td>
<td>
&nbsp;
</td>
<td>
₹1.58
</td>
</tr>
<tr>
<td>
United Kingdom
</td>
<td>
₹4.41
</td>
<td>
&nbsp;
</td>
<td>
₹1.83
</td>
<td>
&nbsp;
</td>
<td>
₹2.98
</td>
<td>
&nbsp;
</td>
<td>
₹3.23
</td>
</tr>
<tr>
<td>
North America
</td>
<td>
₹2.08
</td>
<td>
&nbsp;
</td>
<td>
₹0.33
</td>
<td>
&nbsp;
</td>
<td>
₹1.13
</td>
<td>
&nbsp;
</td>
<td>
₹0.73
</td>
</tr>
<tr>
<td>
Rest of Africa
</td>
<td>
₹1.88
</td>
<td>
&nbsp;
</td>
<td>
₹0.51
</td>
<td>
&nbsp;
</td>
<td>
₹1.20
</td>
<td>
&nbsp;
</td>
<td>
₹3.03
</td>
</tr>
<tr>
<td>
Rest of Asia Pacific
</td>
<td>
₹6.10
</td>
<td>
&nbsp;
</td>
<td>
₹1.31
</td>
<td>
&nbsp;
</td>
<td>
₹3.54
</td>
<td>
&nbsp;
</td>
<td>
₹1.87
</td>
</tr>
<tr>
<td>
Rest of Central Europe
</td>
<td>
₹7.17
</td>
<td>
&nbsp;
</td>
<td>
₹2.94
</td>
<td>
&nbsp;
</td>
<td>
₹4.64
</td>
<td>
&nbsp;
</td>
<td>
₹2.08
</td>
</tr>
<tr>
<td>
Rest of Latin America
</td>
<td>
₹6.17
</td>
<td>
&nbsp;
</td>
<td>
₹0.94
</td>
<td>
&nbsp;
</td>
<td>
₹3.71
</td>
<td>
&nbsp;
</td>
<td>
₹3.52
</td>
</tr>
<tr>
<td>
Rest of Middle East
</td>
<td>
₹2.84
</td>
<td>
&nbsp;
</td>
<td>
₹1.31
</td>
<td>
&nbsp;
</td>
<td>
₹1.48
</td>
<td>
&nbsp;
</td>
<td>
₹1.82
</td>
</tr>
<tr>
<td>
Rest of Western Europe
</td>
<td>
₹4.93
</td>
<td>
&nbsp;
</td>
<td>
₹2.50
</td>
<td>
&nbsp;
</td>
<td>
₹3.15
</td>
<td>
&nbsp;
</td>
<td>
₹3.31
</td>
</tr>
<tr>
<td>
Other
</td>
<td>
₹5.04
</td>
<td>
&nbsp;
</td>
<td>
₹0.64
</td>
<td>
&nbsp;
</td>
<td>
₹2.53
</td>
<td>
&nbsp;
</td>
<td>
₹1.21
</td>
</tr>
</tbody>
</table>
</div>
&nbsp;

Charges in INR (Conversion Rate: $1 = ₹83.33)

Focus on making your messages interesting and relevant to your audience&rsquo;s needs.

Send Engaging Messages

Avoid sending too many messages too quickly, which can overwhelm or annoy customers.

Watch Your Frequency

Use WhatsApp&rsquo;s quality tracking tools to monitor feedback. This can help identify areas where quality may be dropping.

Track Quality Insights

Experiment with what works best for your audience and refine your messaging based on quality feedback and performance.

Refine Your Strategy

Check new templates regularly to ensure they&rsquo;re high-quality and not negatively impacting your rating.

Review Templates 

Make sure all messages comply with WhatsApp&rsquo;s guidelines for businesses.

Follow WhatsApp’s Policies

While your message quality is crucial, other factors also impact your rating, such as your business reputation, how your bot performs, and how quickly you respond to customer inquiries. Following these tips will help improve your rating, create a better customer experience, and unlock more potential with the WhatsApp Business platform.
&nbsp;

Note

With WhatsApp's growing use as a business communication tool, understanding the cost per conversation is crucial for optimizing marketing, utility, service, and authentication messages. Here's a detailed view of the latest WhatsApp Business API pricing per conversation (in USD and INR) across regions and use cases.
&nbsp;

(Global Breakdown)

WhatsApp Business API: Cost Per Conversation 

Tailored for medium to large businesses with expanding customer bases and increasing support tickets and leads

Business Scale:

Our handy 'Translate' feature allows you to chat seamlessly and read responses in your preferred language.

Message Volume:

WA Bridge,API Needs

Why Choose  for Your Enterprise  WhatsApp Business API Needs?

How can I improve my WhatsApp quality rating?

Getting customers to opt-in ensures they actually want to hear from you. It makes your messages more welcome, helping to build trust and avoid complaints, which can harm your rating.

Why is customer opt-in important for WhatsApp messaging?

It&rsquo;s about quality over quantity. Be mindful of how often you send messages. Customers don&rsquo;t want to be flooded with information&mdash;only send updates that are truly useful and relevant to them.

How do I avoid overwhelming customers with too many messages?

If your rating drops, it&rsquo;s time to revisit your approach. Look at the feedback, check if your messages are truly engaging, and make sure they&rsquo;re in line with WhatsApp&rsquo;s policies. Adjust your strategy and keep testing what works best for your audience.

WhatsApp Business API: Cost Per Conversation
(Global Breakdown)

WhatsApp Business API Conversation Charges

Frequently Asked Questions

How can I improve my WhatsApp quality rating?

Why is customer opt-in important for WhatsApp messaging?

How do I avoid overwhelming customers with too many messages?

What should I do if my quality rating drops?

WhatsApp Business API: Cost Per Conversation (Global Breakdown)

WhatsApp Business API Conversation Charges

Frequently Asked Questions

How can I improve my WhatsApp quality rating?

Why is customer opt-in important for WhatsApp messaging?

How do I avoid overwhelming customers with too many messages?

What should I do if my quality rating drops?

WhatsApp Business API: Cost Per Conversation
(Global Breakdown)